- #AUTOMATION GAME TECH VALUE HOW TO#
- #AUTOMATION GAME TECH VALUE UPDATE#
- #AUTOMATION GAME TECH VALUE FULL#
How will we monitor for and solve for duplicate entries in our data which inevitably accrue?īy taking these questions into account, you will be able to obtain complete, accurate customer and prospect data which allows your marketing team to deliver accurate personalisation and relevance.ģ) Marketing automation will starve without content.
#AUTOMATION GAME TECH VALUE UPDATE#
Who will update data for different customers or journey stages?.What will be our single source of truth? For example: will it be marketing data from form fills, or data updated by salespeople in the CRM?.What are the key data points to collect across the customer journey? How will we use them to add value?.
#AUTOMATION GAME TECH VALUE HOW TO#
When considering how to enhance data quality and access, some of the key questions which must be addressed include: An initial challenge for many organisations is that the state of customer and prospect data is not only poor but is also sitting in multiple locations across the business.īringing these data sources together and investing time and resources to clean them up will substantially accelerate your ability to leverage marketing automation. Whether an organisation’s marketing automation strategy lives or dies is linked to the quality of the data collected.
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Whilst the technology genuinely offers game-changing capability, consideration of strategy, people, and process alongside this is key to realising success.Ĭommonly overlooked elements across these categories include: It is common for marketing leaders (and broader executive stakeholders) to have high expectations of a silver bullet solution. This connection between technology, strategy, people and process can be easily overlooked given the glossy value propositions offered by marketing automation vendors.
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If they are non-existent or suboptimal, marketing automation will only amplify these weaknesses instead of heightening your strengths. However to achieve results, these key underlying elements must be strong. Marketing automation offers the potential to substantially scale your strategy, people and processes. Here are 5 strategic insights that can lead to successful, sustainable realisation of value from marketing automation in your organisation:ġ) Marketing automation is only an amplifier We have distilled several hard-won lessons from our own experience leveraging marketing automation technology in-house at Blackdot, as well as from our experience supporting clients.
#AUTOMATION GAME TECH VALUE FULL#
However, while technology offers potentially game-changing capability, many organisations struggle to use their marketing automation tools to their full potential. In fact, 92% of global marketers have signalled they will use CRM and marketing analytics by 2019, according to an international survey of 3,500 marketing leaders. Marketing automation technology is exponentially growing as a key tool to help organisations connect with customers in more relevant, engaging ways.
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In this post, we reveal 5 key considerations for implementing marketing automation and accelerating the path to value. Despite this trend, many organisations struggle to realise value when implementing this type of technology. With a greater number of organisations seeking to differentiate their customer journeys, the use of marketing automation continues to explode.